The Studio

Three brothers making photography and film for hotels, travel and lifestyle brands.

The studio

Three brothers, three ways of seeing.

S

Sam

Founder & creative lead

Photography, filmmaking, creative direction and the final call on visual quality.

D

Dan

Music & publishing

Music and sound, edit assemblies, captions and getting finished work ready to publish.

J

James

Production & photography

Production support, photography and image editing, growing with every shoot.

Sam, founder — how it started

Sam Toii

I photograph the space between movement and stillness.

I'm Sam, a photographer and filmmaker based in Melbourne, working across Australia, Tokyo and Southeast Asia.

Travel is what taught me to see. Somewhere between unfamiliar streets, slow hotel mornings and light I'd never met before, I started noticing the things most people move too fast to catch. The quiet of a room before anyone arrives. The way a space holds a feeling. The small details that make a place feel like somewhere, not anywhere.

That became my work. I photograph hotels, resorts and the brands behind them the way they feel to actually stay in, not just how they look. Slower, warmer, more considered.

I travel the way I shoot: unhurried, and paying attention. I'd rather wait the extra hour for the right light than rush a frame.

Based In Melbourne, Australia
Working Australia · Tokyo · Southeast Asia
Focus Hotels, resorts & hospitality